Digital content producer Senior innovation manager
Digital Content Producer
Fiddes Payne is a privately-owned business with a dynamic growth agenda. Our two principle businesses are in Home Baking and Savoury. In home baking we own the Cake Angels brand and partner with Disneyand other licensed partners to bring baking products to market. On the savoury side we own the Full of Goodness brand and work with Jamie Oliver across a wide range of products in the ambient sector. We also partner with selected retailers to supply their own label ranges across the world.
Fiddes Payne is a consumer and customer focused partnership business where we work to deliver excellent service as standard. We are values led and seek to learn every day to make our business better tomorrow. We are ambitious and driven and love working with people and businesses that share our passion for excellence and innovation.
We are looking for a creative Digital Content Producer to innovate our digital activity.
Are you in possession of the enthusiasm, zeal and motivation needed to help us stampede towards our goal of bringing exciting digital content to the masses?
As a Digital Content Producer, you will be responsible for creating amazing content and telling the story of our food brands in an engaging and inspiring way. Passionate about food, design, and relationships, you are a natural storyteller and love to push the boundaries of creativity. You will lead our social media efforts and will create impactful and engaging social content and campaigns to ensure our feeds are elevated, curated and reflect the DNA of our brands. As a Social Media Content Producer, you will...
Create engaging and shareable content to bring our campaigns to life on social media for our Cake Angels and Full of Goodness brands, plus licensed partners including Disney
Use insight and creativity to develop and implement rolling content plans that will help drive acquisition, advocacy and buzz in our communities
Work with the wider Marketing team to ensure all social media output is aligned
Manage content planning for our websites, social channels and new products as they develop
Community management of our social channels
Report on channel activity on a weekly basis and use this information to strategically improve output
Your key responsibilities:
Drive growth across our social media channels and engage with our consumers in line with our digital strategy.
Plan content to be created for each platform, brainstormingideas with your colleagues which are specifically tailored to each social media platform.
Work with internal teams and partners to produce the content, ensuring content is fresh and engaging.
Track progress across each platform to ensure impact and continued growth in line with KPI’s.
Ensure the brand identity of each brand is brought to life via your content creations
Community management to build consumer relationships and advocacy
To excel in this role, you will need to be...
An excellent content creator
Skilled in the use of Photoshop and video/photo editing software
Familiar with social media platforms, with a keen eye for trends and developments
Self-motivated and keen to craft and deliver exciting, creative content to current and new audiences.
Be able to handle multiple projects simultaneously
If you would like to work in an environment where you cantruly make things happen, where youropinions count, and your actions lead to results for the whole team, then this is a great place for you. We lovecreative, driven and energetic people who thrive on the energy of others.
Competitive Salary 37.5 Hour Week – 0830-1700 25 days annual leave plus Bank Holidays Holiday Purchase Scheme Medicash Cashback Scheme Death in Service x 2 Salary Childcare Vouchers Auto enrolment pension scheme with 3% matched contribution Free Vending and Car Parking
Fiddes Payne is a privately-owned business with a dynamic growth agenda. Our two principle businesses are in Home Baking and Savoury. In home baking we own the Cake Angels brand and partner with Disney and other licensed partners to bring amazing baking products to market. On the savoury side we own the Full of Goodness brand and work with Jamie Oliver across a wide range of products in the ambient sector. We also partner with selected retailers to supply their own label ranges across the world.
Fiddes Payne is a consumer and customer focused partnership business where we work to deliver excellent service as standard. We are values led and seek to learn every day to make our business better tomorrow. We are ambitious and driven and love working with people and businesses that share our passion for excellence and innovation. Innovation is a key focus for Fiddes Payne and forms the backbone of company growth for the coming years with an ambitious and challenging innovation agenda. We are looking for an exceptional Senior Innovation Manager to join the team who will be responsible for managing the end to end process of Innovation & Renovation projects from project ideation through to launch.
Reporting to the Marketing & Innovation Director, you will champion the exciting brands within both our Home Baking and Savoury portfolio, transforming compelling insights into winning innovation with an entrepreneurial flair. This role is pivotal in the development and delivery of our 5-year pipeline across the UK and International markets. We are looking for a creative and passionate candidate with solid business acumen and project management excellence to deliver our vision. A creative problem solver, nothing will stand in your way when delivering exciting innovation that will win the hearts and minds of consumers.
RESPONSIBILITIES: In this role, you are responsible for creating, developing and launching new products across our portfolio in line with our strategy and business plans. You are responsible for overseeing all stages of the NPD process as you deliver your innovation work streams from insight generation to launch. As part of this you will lead, motivate and inspire members of the Innovation team and cross functional teams to support the delivery of the innovation agenda.
The key areas of responsibility for the role are:
Concept Development & Project Management
Identify strong consumer insights and subsequently develop compelling product concepts with support from your Marketing colleagues.
Lead, manage and inspire your cross functional project teams and external partners to deliver successful NPD on time and to budget through the Stage & Gate process.
Use appropriate research to test and benchmark products throughout the development process.
Develop suitable packaging solutions for launch in conjunction with the NPD Buyer/Procurement team to ensure products meet consumer and shopper expectations.
Develop sound retailer sell in proposals in conjunction with Sales and Marketing; presenting innovation opportunities to all key retail customers.
Build and maintain strong working relationships internally and externally with our licensed partners and suppliers.
Support the Marketing team in developing a strong launch plan.
Champion product launches internally
From the outset, own the P&L and address commercial hurdles for each of your projects to include robust product costings, clear commercial and brand recommendations with the Commercial Finance Business Partner
Set challenging KPI’s for your project teams and secure full stakeholder alignment to these goals as well as effective tracking of performance against them
Work closely with the Sales team
Provide strong day to day leadership and support to the innovation team, inspiring, motivating and providing guidance to the team to deliver individual and business goals.
Ensure performance objectives are met and a consistent project management approach is in place to meet the business needs.
Deputising for Marketing and Innovation Director in their absence.
Proven track record in the world of FMCG with the ability to demonstrate examples of successfully bringing new products and brand extensions to market through end to end delivery.
A strong team player who gets their energy from excelling in project management coupled with creativity, unafraid to get their hands dirty.
Resilience together with emotional intelligence to build, develop and maintain collaborative and powerful cross functional relationships internally and with licensors/suppliers to deliver high profile, profitable innovation.
A strategic, creative mind-set determined to find ever better ways of bringing new products to market
Insatiable curiosity for understanding consumers and shoppers and the world they exist in, with evidence in applying this to drive brand and business growth.
Confidence in challenging existing thinking and beliefs about innovation, consumers, shoppers and brands
Line Management experience is essential
6+ years FMCG experience
Passionate about food
If you would like to work in an environment where you can truly make things happen; where your opinions count, and your actions lead to results for the whole team, then this is a great place for you. We love creative, driven and energetic people who thrive on the energy of others.
Competitive Salary and Benefits Package including: 25 days annual leave plus Bank Holidays Holiday Purchase Scheme Medicash Cashback Scheme Death in Service x 2 Salary Childcare Vouchers Auto Enrolment Pension Scheme with 3% Matched Contribution Free Car Parking
Please send your CV to Donna Hayle, HR - email@example.com