WHO ARE WE?

At Fiddes Payne, we pride ourselves on being a privately-owned food business with a dynamic growth agenda with the majority of shares held by the White family. We are dedicated to creating exceptional culinary experiences, with our unwavering commitment to quality and innovation, we have established ourselves as a trusted name in the industry.

In home baking we own the Cake Angels brand and also partner with Disney and BBC Studios to bring baking products to market. On the savoury side, we own the Full Of Goodness brand. We also partner with selected retailers across the world to supply their own label ranges.

This is an exciting time for Fiddes Payne. We have spent the last three years transforming the business to its new state and are now well positioned for a period of strong growth. Our brands are in good shape and reflect consumer trends and demand and our business is strong and well populated with high calibre individuals in all areas. 

OUR HISTORY

Fiddes Payne was established in 1993, with a basic range of herbs and spices. Being ambitious our attentions soon turned to the multiple grocery sector and our first listing in that channel was  in Waitrose with an elite range of spice mills bearing the Mosimann label - a renowned Swiss Chef. ​

 One year later we entered the home baking market with the launch of beautifully crafted unique cake decorations developed in conjunction with a highly creative partner. ​

Our reputation for creativity, agility and quality spread quickly and in the following years we were approached by a number of big brands and organisations to develop and sell products under their brands. Disney and Jamie Oliver are two of the prestigious names we work with. We also supply the whole retail market and an increasing number in export markets.